Axel Isberg
Creative Direction / Art Direction
Brand & product development
Creative Direction / Art Direction
Brand & product development
Founder of:
Le Cord®
Conscious Tech®
Local Electronics Stockholm®
Global Creative Lead at H&M
2020 — 2023
2020 — 2023
Creative Manager / Lead at Marshall — now
I'm an independent multi-disciplinary Creative Director and Art Director with over 20 years of experience in fashion, advertising, startups, creative team leading, brand and product development.
During the years I have worked with a wide range of creative projects such as creative direction, strategies and campaign concepts for H&M, fashion and beauty art direction for Åhléns, art direction and creative concepts for MTV, SJ, ICA, Atlas Copco, Save the Children, Svenska Spel, Arla, Fortum, MAX, Naturskyddsföreningen and Marshall among others.
Through my experience from lifestyle start-ups I’ve worked hands-on with both the creative and business sides of building brands, always trying to find that balance between passion and purpose. My own conscious tech brands, Le Cord and Studio Local Electronics, have been distributed to 800+ resellers across 40 markets and collaborated with Hermès, Alexander Wang, Colette, Maxfield, and Volvo Cars among other brands and retailers.
My work has been awarded in various advertising award shows such as Guldägget, Cannes Lions and the Guldknappen fashion awards for my work with the accessory brand TCF.